Sportsnet declined a request from CBC News to provide the number of complaints it has received from the public related to sports betting ads and content during this year's television broadcasts of the Stanley Cup playoffs.īut in an emailed statement, a Sportsnet spokesperson said, "We recognize that sports betting content and advertising represents a change for audiences and we are being thoughtful about the volume and content of the commercial inventory that we are allotting to sports betting partners to ensure we continue to offer a quality viewing experience." Sportsnet says it's being 'thoughtful' about betting ads
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"If this is meant to be entertainment, it's important that you know how to place that wager, how to do this in a safe way so that you're not spending money that's intended for rent or groceries," she said. RGC and thinktv, a marketing and research association dedicated to the advancement of commercial television, are working on a PSA broadcast campaign around harm prevention and gambling that McDougall said will hopefully launch in the fall - first in Ontario, and then possibly in other jurisdictions. (Ethan Miller/Getty Images for Circa Resort & Casino) Responsible gambling advocates worry about the impact the normalization of sports betting might have on children and youth. "Over time, what effect could that possibly have on our younger folks? When you look at all of those things, it's a bit of a worry." "I mean, sitting down and watching the hockey game in the evening and you've got little kids consuming those same ads," she said. Her other concerns centre around the "fairly robust advertising" for "heavily-promoted" sports betting apps and platforms, as well as the influence of celebrity endorsements. "I think what's missing in that piece is that we also have to remember that there is risk and chance involved." And if I have good team knowledge, good stats on my players, those sorts of things, it will allow me to be successful at it," she said.
"There's almost a sense of it's more skill-based. Concern about kids' exposure to betting adsĪltrogge said when it comes to youth and sports gambling, there are things that concern her organization. She said it's almost seen as a different type of gambling activity than lotteries, casinos and slot machines. Her organization has called Saskatchewan "a province where gambling is extremely common." It said roughly 75 per cent of Saskatchewan adults gamble and spend, on average, $855 on gambling each year.
"I think one of them is how socially acceptable gambling has become in our culture, but also to a further extent, how socially acceptable sports gambling has become," she said.Īs the director of the Gambling Awareness Program with the Canadian Mental Health Association's Saskatchewan division, it's part of Altrogge's job to educate the public about how to gamble responsibly. Shauna Altrogge says a few thoughts come to mind as she sees the recent proliferation of sports betting ads on television, especially as it relates to youth.
His private member's bill paved the way for its legalization in Canada. Read Part 1 here, which focuses on a Conservative MP who says the Saskatchewan government has "dropped the ball" on single-event sports betting.
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This story is a part of a series examining its impact. CBC Saskatchewan is looking at single-event sports betting in the province.
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